Pratham Khuj

Social Innovation | Service

7-day event promoting local education to address unemployment

challenge

The primary challenge this project aims to address is the socio-economic underdevelopment in the rural areas of Assam, a north-eastern state in India. The region faces high unemployment rates, limited access to education and skill training, and a lack of awareness about available resources and opportunities. Additionally, there are cultural preservation issues due to the influx of migrant groups. This project seeks to bridge the gap between local communities and educational schemes, enhance employment opportunities, and preserve cultural heritage through innovative, community-centered approaches.

outcome

The outcome of the project was the creation of Pratham Khuj, a 7-day event that seamlessly integrated handloom into the region’s cultural fabric. This event included Bhaona performances that illustrated Krishna’s stories and featured traditional Gamosa textiles. Pratham Khuj, meaning “first step” in Assamese, successfully initiated meaningful change by highlighting the potential of previously unrecognized resources and fostering community engagement. The project effectively bridged the gap between local communities and educational schemes, promoting sustainable development and preserving cultural heritage. This modest yet impactful step embodied the essence of social innovation, the primary goal of our studio.

We created Pratham Khuj, a 7-day event that seamlessly integrates handloom into the region’s cultural fabric, incorporating elements like Bhaona that demonstrates 7 of Krishna’s stories and also embodies traditional Gamosa textiles. “Pratham Khuj,” meaning “first step” in Assamese, signifies our belief that we have initiated a small yet impactful change for our users. This event represents a modest contribution to their professional journey, highlighting the potential of resources they were previously unaware of. Though a small step, it is far from insignificant, embodying the essence of social innovation, which is the primary goal of our studio.

Final Output

Read The Process

Final Output

Service

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Final Output

Arc 1: Peacock Loom (Day 1–3)

Day 1: Bhaona Performances Begin

Kicking off the event with a theatrical retelling of Krishna’s childhood, engaging youth in moral storytelling.

Bhaona Act: Krishna and the Butter
Learnings: Curiosity, Creativity

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Day 2: Weaving with Peacock Loom Begins

Participants start weaving peacock-colored threads in mini-looms post-performance.

Bhaona Act: Krishna lifting Govardhana Hill
Learnings: Leadership, Innovation

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Day 3: Collaborative Weaving Continues

Individual fabric pieces are stitched into a peacock shroud that will form the final act’s backdrop.

Bhaona Act: Krishna and Sudama
Learnings: Friendship, Humility

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Arc 2: Gamosa Loom (Day 4–6)

Day 4: Transition to Industrial Gamosa Loom

Participants begin working on larger, industrial looms to build traditional Assamese Gamosas.

Bhaona Act: Krishna and Kaliya The Serpent
Learnings: Overcoming Obstacles

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Day 5: Loom Practice

Participants engage in loom weaving and attend Bhaona storytelling sessions in rotation.

Bhaona Act: Krishna and the Flute
Learnings: Passion, Dedication

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Day 6: Gamosa Completion & Recognition

Final touches on Gamosas, presentation to participants as symbols of upskilling and opportunity.

Bhaona Act: Krishna and the Syamantaka
Learnings: Truth, Perseverance

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Arc 3: Pratham Khuj Day (Day 7)

Day 7.1: Final Performance & Shroud Reveal

Collaborative shroud forms the backdrop to the final act, signifying community transformation.

Bhaona Act: Krishna's Divine Dance
Learnings: Love, Devotion

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Day 7.2: Opportunity Gateway

Students introduced to training schemes, mentorship, and support beyond the event.

Bhaona Act: Krishna's Divine Dance
Learnings: Love, Devotion

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Final Output

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Service Touchpoints

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Explore the full design process

From initial research and interviews to wireframes and usability tests, see how this project came to life.

Read the full Process

Explore the full design process

From initial research and interviews to wireframes and usability tests, see how this project came to life.

Read the full Process

Explore the full design process

From initial research and interviews to wireframes and usability tests, see how this project came to life.

Read the full Process

Explore the full design process

From initial research and interviews to wireframes and usability tests, see how this project came to life.

Read the full Process

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